Privacy Notice

This privacy notice sets out how Breed Events Ltd, a company incorporated in England (“Breed”, “Us”, “We”) will use and protect your personal information. Please be aware that this privacy notice applies to all entities operated by Breed, namely Good Egg Entrepreneurs and Breed Events.

When determining the means and purpose of processing for any personal information we hold on your behalf, Breed will be the data controller (for the purposes of the GDPR and any other applicable data protection and privacy laws) and has registered with the Information Commissioner’s Office with registration number: ZA267580.


When you visit

We use third party services, Google Analytics and Mailchimp, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.

The collected information is used to provide an overview of how people are accessing and using the Website. It is not used for any additional purpose, such as to profile those who access the Website

We need to process information collected through the Breed Events website to ensure the security of our website and to update and optimise how it operates. We do this under our legitimate interests to secure and promote our business.

When you sign-up to our mailing list or become a member of Good Egg Entrepreneurs

If you have opted in to our mailing list or joined our Good Egg Entrepreneurs group, we will handle your personal information (your name, email address, professional position) to provide you with marketing communications, newsletters or membership information in line with any preferences you have told us about.

When we send you these communications, we rely on your consent to contact you for marketing and membership purposes. Every email we send to you for these purposes will also contain instructions on how to unsubscribe from receiving them.

You are not under any obligation to provide us with your personal data for marketing purposes and if you wish to unsubscribe from Good Egg membership communications, you will be removed from our data base of members and receive no further communications from us.

We use Mailchimp, to deliver these communications. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information about how WordPress processes data, please see the Mailchimp privacy notice. We use this information under our legitimate interests to analyse and improve our business offering.

You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at or, where relevant, by following the unsubscribe link shown in every marketing or membership communication you receive from us. We will retain your data for as long as we have your consent and delete your Personal Information used for these purposes, as soon as you withdraw your consent or unsubscribe from our newsletters and marketing information.

When you contact us

We use a third party provider, Buffer to manage our social media interactions.

If you send us a private or direct message via social media the message will be stored by Buffer for three months. It will not be shared with any other organisation.

When you call Breed Events Ltd we collect Calling Line Identification (CLI) information. We use this information to help improve its efficiency and effectiveness as part of our legitimate business interests.

Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with office policy. Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

People who make a complaint to us

When we receive a complaint from a person we make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.

We will only use the personal information we collect to process the complaint and to check on the level of service we provide. We may compile and publish statistics showing information like the number of complaints we receive, but not in a form which identifies anyone.

We usually have to disclose the complainant’s identity to whoever the complaint is about. This is inevitable where, for example, the accuracy of a person’s record is in dispute. If a complainant doesn’t want information identifying him or her to be disclosed, we will try to respect that. However, it may not be possible to handle a complaint on an anonymous basis.

Information relating to a complaint will be retained for two years from closure. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.

We process this information under our legitimate interest to improve our operations and maintain a high level of customer satisfaction and service.

When you use Breed Events Ltd services

Breed offers various services to businesses and the public.

We have to hold the details of the people who have requested the service in order to provide it, this usually includes name, contact details, your position within the business and any payment information if necessary. However, we only use these details to provide the service the person has requested and for other closely related purposes.

For example, we might use information about people who have requested our services to carry out a survey to find out if they are happy with the level of service they received.

When people do subscribe to our services, they can cancel their subscription at any time and are given an easy way of doing this. We request surveys as part of our legitimate interest and they are always optional.

If you apply to work for Breed or become one of our employees

When individuals apply to work at Breed, we will only use the information they supply to us to process their application (such as; name, contact details, CV information and eligibility to work at Breed) and to monitor recruitment statistics. Where we want to disclose information to a third party, for example where we want to take up a reference or obtain a ‘disclosure’ from the Criminal Records Bureau we will not do so without informing them beforehand unless the disclosure is required by law.

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted.

Once a person has taken up employment with Breed, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Breed Events Ltd has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.


We will only process your information for as long as we have a relevant legal basis to do so. Unless stated above this is in order to provide you with the contractual services you have requested from Breed or if you have provided us with adequate consent to process your information for other purposes.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at


We are committed to ensuring that your information is secure and we have procedures in place to try and prevent any unauthorised access or disclosures and to safeguard and keep secure the information that we collect online.

We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorise access to Personal Data only for those employees who require it to fulfil their job responsibilities.

However, you should be aware that providing information over the internet can never be guaranteed as being completely safe and if you choose to send such information to us via the internet, you do so at your own risk.

Transfer of data outside of the EU

We shall not transfer any personal data to any country outside of the European Economic Area unless we ensure that such personal data is subject to an adequate level of protection and appropriate legal safeguards in accordance with Data Protection Legislation.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


Please be assured that we will not share your information for any other reason unless we are required by law or permitted to do so under this Privacy Notice. The main circumstances in which we will be permitted or required to disclose this is by law will be by court order, to government bodies and law enforcement agencies. However, sometimes we may share your information with third parties in the following ways:

  • we may use carefully selected sub-processors to help us collect, store or manage your information. This will always be managed under the terms of a written data processing agreement;

  • analytics and search engine providers that assist us in the improvement and optimisation of the website; and

  • if Breed is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the relevant seller or buyer of our business may not be able to provide services to you.


You have the right to object to us handling your personal information when:


You have rights in relation to any Personal Data that we hold about you. If you wish to access your Personal Data you may make a formal subject access request by contacting Breed.

The information you request must relate to you or another person that you have authority to act on their behalf. Breed will require a confirmation of your ID prior to providing any information about the data we hold. If you are unable to provide sufficient information to prove your ID, Breed reserves the right to refuse your request for access to Personal Data. The rights you have in relation to the Personal Data we hold regarding you are:

• the right to rectify any inaccuracies in the information we hold;

• the right to erasure of information in specific circumstances;

• the right to request transfer of your information to another controller; and

• the right to restrict or object (as stated above) to processing in certain circumstances.

If you have provided us with consent to process your information, you always reserve the right to withdraw this consent via the method detailed in the paragraph below. We are committed to ensuring that your wishes are respected and upon notification that you wish to withdraw your consent, Breed will immediately cease processing the information in question.

Please send your request to Breed by emailing We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


We use cookies to help us recognise different users of the website and to provide users of the website with a good experience when using it.


We may change this Privacy Notice at any time to ensure it always accurately reflects the way we collect, use and safeguard your Personal Data.

Please check this notice from time to time to ensure you are aware of any updates we may have made to our Personal Data handling practices. The date of the changes will be listed in the 'Last updated' section below. We will endeavour to notify all of our current clients of any updates to this notice via email and we will post the relevant announcement on our website homepage.

We recommend that you print a copy of this page for your reference.


Please note that if you are not satisfied with the processing of your personal data as set out in this Privacy Notice, please contact us at

You have the right to issue a complaint directly with the Information Commissioners Office, the data protection supervisory authority for England and Wales (

How to contact us

If you want to request information about our privacy policy, you can email

We use cookies to improve your experience and to help us understand how you use our site. Please refer to our cookie notice and privacy policy for more information regarding cookies and other third-party tracking that may be enabled.

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